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  • Georgia, Tbilisi
  • Marketing
  • Full-time
  • Office-based

Marketing Manager

Published 19.10.2026 · Applications accepted until 27.10.2026

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About the role

ABRIS is looking for a Marketing Manager to cover two markets, Georgia and Armenia, for an IT distribution business with a multi-vendor portfolio. In this cross B2B/B2C role you will support product lines and vendors, help Sales with lead generation and grow brand presence locally.

Responsibilities

  • Build and manage a marketing calendar across vendors and products (monthly/quarterly); set priorities and meet deadlines.
  • Run B2B marketing activities: lead gen campaigns, webinars/events, partner campaigns, email/messenger communications, and sales enablement materials (presentations, one‑pagers, case studies).
  • Support B2C directions (when relevant): promo campaigns, content/SMM, special projects, and local activations.
  • Work with vendors: collect requirements, coordinate approvals, run joint plans, and prepare activity reports.
  • Collaborate with internal stakeholders (Sales, regional team, product/pre‑sales): turn requests into clear marketing tasks and follow through on execution.
  • Coordinate external partners and agencies (design/copy/video/performance/events): write briefs, control quality, timelines, and budget.
  • Track performance (leads/registrations/engagement, channel efficiency), summarise insights, and create improvement plans.

Requirements

Required

  • Clear understanding of the difference between B2B and B2C marketing (funnel, sales cycle, channels, role of content/events).
  • Hands-on end‑to-end marketing campaign experience.
  • Strong communication skills (written and spoken); able to manage multiple stakeholders.
  • Solid basics in marketing analytics: key metrics, reporting, and understanding impact on funnel/sales.
  • English (B2) for vendor communication and marketing materials.
  • Russian: working proficiency.
  • Willingness and ability to travel frequently to Armenia for business purposes.

Nice to have

  • 2–4 years of marketing experience (IT/B2B tech/distribution/system integrator is a strong advantage; multi-product experience is a plus).
  • Experience with MDF/co‑op budgets and vendor reporting.
  • Basic understanding of IT categories (e.g., cybersecurity, cloud, networking, enterprise software, any relevant area).
  • Performance marketing experience or agency management (search/paid social/retargeting).
  • Experience building marketing processes from scratch.
  • Communication and event tools: email platforms, registration forms, webinar platforms (confident user level).

What ABRIS offers

    Tools

    • Planning and reporting: Excel/Google Sheets; presentations (PowerPoint/Google Slides).
    • Tracking and analytics: UTM tags, GA4 (or similar), basic dashboards/reports.
    • CRM Bitrix.
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    City
    Tbilisi, Georgia
    Department
    Marketing
    Employment
    Full-time
    Work format
    Office
    Work experience
    1–3 years
    Contract
    Fixed-term contract

    Applications accepted until 27.10.2026

    Apply

    Apply for the vacancy

    HR will reply within 5 business days.HR will review your application and reply within 5 business days.

    Apply for the vacancy

    Fields marked with an asterisk are required. CV in PDF, DOC or DOCX

    Up to 10 MBPDF, DOC or DOCX up to 10 MB

    We reply within 5 business days

    How the selection works

    Four steps, usually about three weeks.Four steps, usually about three weeks from application to offer.

    More about careers at ABRIS

    1. Application

      You are here

      The form on this pageThe form on this page, the request number comes by email

      1 day

    2. HR interview

      Introduction, experience and expectations

      30–40 min30–40 minutes

    3. Interview with the manager

      Tasks and teamTasks, team and professional questions

      40–60 min40–60 minutes

    4. Offer

      Terms and start date

      2–3 days
    More about careers at ABRIS

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    Apply by 27.10.2026Applications accepted until 27.10.2026

    Apply